EBC Member profile – Alison Jobson

What’s your name?

Alison Jobson

Tell us about your business

At Straight Marketing, we assist local businesses in winning new business and sales. We help businesses to work out their strategy and marketing plan and then work as their outsourced marketing department to make the plan happen.

We work with several local businesses across a variety of sectors, looking after their day to day marketing and making sure that the marketing gets done.

Our approach is straightforward, plain speaking and honest. There’s no smoke and mirrors with us!

How long have you been in your business?

I started my business in 2010 after 13 years of working as in-house marketer.

One interesting fact about yourself?

Ummm, I’m not a very interesting person.

One thing you would change about the world?

Using violence to express an opinion or achieve your desires.

One thing you regret?

I don’t really regret anything because what’s done is done and I’m happy with my life regardless.

Favourite song of all time?

I don’t have one. Is that bad?

What makes you happiest?

Having a good time with people I love.

What’s the best thing about Devon?

It’s where I was born and grew up so it’s home. I left at 18, vowing never to return, but Devon eventually won me back when I reached my 30’s and finally realised its appeal.

Your 3 ideal dinner party guests?

My husband (he’ll need to be there to do the cooking) and two close friends.

What would you tell your 18 year old self?

Sell the horse. Although I would have ignored that advice, I loved him too much!

Why should a business use you for your services?

If you don’t have the time, the resource, or the expertise to do your marketing in-house, then you need to use Straight Marketing! We’ll get on with the job, make sure it is done effectively and enable you to concentrate on managing the other aspects of your business.

What piece of advice do you wish you’d been given when you started your business?

Qualify a lead before you spend too much time on it.

Why are you a member of the Exeter Business Club?

I’ve been a member of Exeter Business Club for years. As well as getting a great deal of business from the club I enjoy the support of other members, the camaraderie, and the laughs on a Friday morning.